The year was 1967, and a road trip between Italy and London saw Mr. Lino Dainese gather inspiration for what is today one of the very finest, and innovative motorcycle apparel and helmet crafters in the world.
It was the riders that were wearing all black leathers that inspired Dainese motorcycle apparel. Mr. Dainese described the look as "cavalier". What Dainese wanted was different though, so he started his own company in 1972.
Learning to sew from tailors in Molvena, Italy Mr. Dainese, in 1973, was able to bring about his own brand of leathers, leathers that had "Italian flair", and what that meant was bright colors. Yellow, blue and green were the first options, and they were a hit. The world had never seen this before, it was totally original. Mr. Dainese points out that his chief concern, at that time, may have been style, but safety has always played a role in everything they do.